The sound of authority
There's this little tune that just spells "news":
DUNH dunh-dunh-DUNH!OK, it actually spells "nouvelles". It's the jingle that introduces the hourly newscasts on the airwaves of Radio-Canada.
Du-duhn du-dee-duhn duhn-duhn-duhn!
CBC used to have one, too. A good old standard, one that just spelled "news". It had the air of authority about it. Just like Radio-Canada's.
Then they changed it.
And they changed it again. And again.
And then they changed it to this god-awful Associated-Press-Reports-That-President-Kennedy-Has-Died dirge.
And then a slighly less dirgeful — but just — version of The Dirge. And there were variations on The Dirge.
And then they changed it again.
And it still sucks.
And on the TV, for a while they made the theme for the hourly newscasts on CBCNW indistinguishable from the opening of The National.
Real smart.
Meanwhile, Radio-Canada has stuck with the same, familiar number for years. Stateside, so has ABC's evening news half-hour program, the one that Peter Jennings anchored. It, too, has the well-worn imprimatur of authority about it.
Familiarity: good.
Fixing things that aren't broken, then fixing them again by breaking them more: not good.
The entire wing of the National Broadcast Centre that is responsible for deciding that existing themes are no longer any good, then replacing them, then re-replacing them — there must be hundreds of people working in that division by now — should look up "New Coke".
While they are doing that, they should listen to the Radio-Canada jingle. It's catchy.
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