NewfoundlandLabradorDotCom

Wintertime, which means the Newfoundland and Newfoundland Department of Tourism is rolling out the latest incarnation of its ads.

They haven't changed that much this year over last. Still no substantial Labrador content. The brand-new, urm, brand, is given prominence.

What's interesting though is that these new ads direct you to a brand-new, shiny, tourism website: http://newfoundlandlabrador.com/

Unfortunately, the Newfoundland and Newfoundland Department of Tourism started the advertising campaign before the new website was ready to go "live". We are assured the e-cobwebs will be swept out soon, but it hasn't quite happened yet. So, at least for now, after a quick detour through a slick splash page, you are redirected to the old, mid-1990s vintage site.

Which, if you think about it, is a perfect metaphor for the Danny Williams era: lots of flash, little substance, devoid of content, and spouting the same messages that Brian Tobin's government was spouting back in 1997.