NOT(X) = X

When someone protests, perhaps a little too much, that something isn't X, then the chances that that something is X go up substantially.

E.g.: The first caller on VOCM tonight protested that "it's not like I've got Danny Williams' office calling me and telling me what to say on the air", or words to that effect; the second caller in the past two weeks to make that same, very curious, pre-emptive protest.

Further e.g.: When a rally-organizing contract-losing government-suing caller protests that "this is not about showing support for Danny Williams", or words very nearly to that effect, it is, in fact, about showing support for Danny Williams.

It is a general rule, not quite infallible, but pretty close: when someone claims that something is NOT(X), your antennae should be vibrating, and you should start assuming that that something = X.